Documenting the American South

The Digital Blue Ridge Parkway
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About this Image

Title Billboards
Date February 9, 1957
Description Concentration of billboard advertisements on US 70 east of Asheville. Photograph taken by Sam P. Weems and H.S. Stricklin on February 9, 1957.
Commentary This picture shows a cluster of billboards advertising motor courts, motels, restaurants and gas stations along US Highway 70 east of Asheville. Immediately after getting off the Blue Ridge Parkway tourists were greeted by these advertisements encouraging them to spend time in the Asheville area. In the "Purpose" section is typed "Horrible example". These billboards destroyed the sense of wilderness that the Blue Ridge Parkway was meant to convey. However, advertisements were not allowed on the Parkway itself.
Location Location Name: Intersection of Blue Ridge Parkway at U.S. Route 70
Parkway Milepost: 382.0
Latitude: 35.586439
Longitude: -82.47944
Creator Individuals H.S. Stricklin
Sam P. Weems
Creator Organization National Park Service—Blue Ridge Parkway
Tags Billboards
Buncombe County (N.C.)
Credit Courtesy National Park Service, Blue Ridge Parkway