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Commemorative Landscapes of North Carolina
Commemorative Landscapes of North Carolina
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  • Monument Name

    Boone Trail Highway Marker (#68), Montreat

  • Type

    Marker

  • Subjects

    Historic Civic Figures

    Geography

    Colonial History

    Early Republic

  • City

    Montreat

  • County

    Buncombe

  • Description

    The Boone Trail Highway maker is rock and masonry pyramid about three feet tall with a Style-1 Boone tablet attached. The steel Style-1 tablet was primarily used from 1917 through 1921 and is typically distinguished by the lack of any Boone Trail Highway caption. It contains an image in relief taken from Alonzo Chapel’s 1861 illustration of Daniel Boone and his hunting dog. The rock pyramid originally served as the base for a flag pole since removed.

    The tablet for this marker was certainly manufactured some years prior to the dedication in 1930. What is known is that J. Hampton Rich founder of the Boone Trail Highway and Memorial Association often presented them to communities prior to any plans being in place to erect a memorial. Presenting the tablet was part of Rich’s marketing the highway association and news stories from the time tell of them being displayed in store windows and other public places until such time funds were raised to build the memorial. It appears certain that some of these tablets were never incorporated into a memorial. The date for this marker’s dedication comes from a news article about a Buffalo Trail marker dedication in the nearby community of Black Mountain on the same day. The Buffalo Trail markers first appeared about 1930. Perhaps efforts that led to placing of the Buffalo Trail marker kindled interest that led to the Boone Trail maker also being completed.

    This Boone Highway marker was numbered 38 by Everett G. Marshall. His interest and research of the markers led to the book, Rich Man: Daniel Boone. The numbering system was simply the order in which he found or became aware of a marker.

    Images: View towards Anderson Auditorium

  • Inscription

    Tablet, top: BOONE TRAIL HIGHWAY

    Bottom: METAL FROM BATTLESHIP MAINE IN TABLET / DANIEL BOONE

  • Custodian

    Presbyterian Church USA Assembly

  • Dedication Date

    September 21, 1930

  • Decade

    1930s

  • Geographic Coordinates

    35.646620 , -82.299290 View in Geobrowsemap pin

  • Supporting Sources

      "J. Hampton Rich," from the "Images of North Carolina" digital collection, Davie County Public Library, (accessed January 21, 2015) Link

      Jones Randell. “Markers for Boone’s Trail Have Rich History,” Winston-Salem Journal (Winston-Salem, NC), November 26, 2013, (accessed February 15, 2017) Link

      Jones, H.G. “Rich, Joseph Hampton,” NCPedia.org, (accessed March 22, 1917) Link

      Marshall, Everett G. Rich Man: Daniel Boone (Dugspur, VA: Sugar Tree Enterprises, 2003)

      Stanford, Raney. “Shades of Dan’l Boone! Says J.H. Rich,” The Daily Tarheel (Chapel Hill, NC), February 8, 1948

      “Buffalo Marker Unveiling Held,” Asheville Citizen-Times (Asheville, NC), September 22, 1930

      “Daniel Boone Marker #68 - Montreat, NC,” Waymarking.com, (accessed March 16, 2017) Link

      “The Boone Tablet,” Winston Salem Journal (Winston-Salem, NC), May 17, 1916

  • Public Site

    Yes

  • Materials & Techniques

    Steel on stone and masonry

  • Sponsors

    Steel on stone and masonry

  • Subject Notes

    J. Hampton Rich was a well-known figure in North Carolina’s “Good Roads Movement” during the early 20th Century when public pressure was used to force enhancements in the public highway system. Attaining minor celebrity status he eventually extended his vision beyond the borders of his home state. Using the legacy of Daniel Boone as a hook, he first began to cross North Carolina and then the United States drumming up support for commemorative highway markers. Between 1917 and 1938 Rich was one of the most prolific commemorators in the United States. He claimed responsibility for hundreds of markers, some in places that had no connection to Boone at all like Washington, D.C.; Boston, Massachusetts; Pike’s Peak, Colorado and at the Golden Gate Bridge in San Francisco.

    Rich was born in 1874 on land where the family of Daniel Boone may have once lived. What is certain though is that Daniel Boone spent many of his 21 years in North Carolina living in the area near Mocksville in Davie County and surely Rich's lifelong passion for Boone was influenced by his immersion in local lore surrounding the famous frontiersman. Rich, who became a well-known newspaper man in Winston-Salem, also developed a passion for good highways in the state. Very likely taking a lead from a series of markers to Boone placed by the Daughters of the American Revolution beginning in 1912, Rich combined his two passions and came to the idea of capitalizing on the pioneer’s fame as a way to encourage the building of better roads.

    In 1913, Rich established the Boone Trail Highway and Memorial Association with the chief purpose to raise awareness of the need for better roads in North Carolina. Rich also wanted to educate the public about the history and heritage of the pioneer era and promote patriotism. Beginning with the first documented marker, placed at East Bend in Yadkin County in 1917, Rich claimed to have placed about 360 tablets across the United States by 1938. Of that number, (which came from Rich) less than 60 originals are still known to exist and it may be impossible to ever know how many were actually incorporated into a highway memorial. Although it is known that he sold some in the early years Riches method of operation was typically to give a tablet, sometimes multiple tablets, to a community with their promise to raise funds to erect the highway marker. In some cases it was years before a marker was ever constructed and it is almost certain that many markers were never completed. The number of markers with documented proof of being completed is less than 150. As more digitally preserved newspapers from the period become available this number will likely increase.

    Each tablet with the image of Daniel Boone includes wording that it contains metal from the Battleship USS Maine sunk in Havana harbor in 1898 at the outset of the Spanish-American War. In 1916 with the help of then Secretary of the Navy, Josephus Daniels, Rich had acquired 300 pounds of metal salvaged from the ship. It is questionable that each plaque actually contained some of this metal. In a 1948 article from “The Daily Tar Heel” Rich is quoted as saying “the first tablets contained... metal from the battleship.” In addition to those featuring Daniel Boone, Rich also created tablets featuring “Cherokee Chief Sequoia” and a bison in an effort to mark ancient buffalo traces used by Native American and then Colonial settlers from the coast at Wilmington through the Great Smoky Mountains in the west. Very few of these were produced and few examples remain. Other efforts include tablets to Abraham Lincoln and possibly Davey Crockett. Regardless of the image on the tablet, these are lumped together under the heading of Boone Trail Highway and Memorial Association markers. The best current resource is Rich Man: Daniel Boone by Gary Marshall. His research efforts and the book’s publication in 2003 generated interest in finding and protecting the remaining markers.

    Rich lived in Chapel Hill in the years prior to his death in 1949 where he could be seen “striding down the village streets wearing his coon skin cap and maybe with his long rifle thrown over one arm.” He was also "apt any day to walk into one of the University’s history classes clad in his furry cap, and always on these occasions he is introduced to the students by the professors as Daniel Boone."

  • Location

    The marker is located next to the parking lot of Anderson Auditorium across Lookout Road from the Nature Center on the grounds of the Montreat Conference Center, Montreat, NC. A marker for Dr. Robert C. Anderson is a few feet away.

  • Landscape

    Deciduous and evergreen bushes are planted around memorial markers.

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