From the daily tally, we can determine that Saturdays were the Joyland's best days. The Wilmington Star for Sunday, October 2, 1910, reports that the Joyland had done "record-breaking business" the night before.
And, indeed, the ledger shows the theater took in $41.00.
A newspaper notice from November 8, 1910, confirms that admission to the Joyland was five cents. And a notice the same week gives us the length of the program: "thirty five minutes of pleasure."
With an admission price of five cents, the $41.00 in box office receipts on Saturday, October 1, 1910, represents 820 people who saw the show that day. Given the program length of thirty-five minutes and an operating day of 8.5 hours (2:30 pm-11:00 pm), these patrons were spread over some fourteen performances. The Joyland was a relatively small space (exterior dimensions 20'x75') and probably would have accommodated no more than 250 people at a time or some 3500 patrons per day, if all fourteen shows were seen by a capacity crowd (and if they all left after the show was over-some, no doubt, stayed for a second viewing). In short, even on a "record-breaking" day, the Joyland operated at less than one-third capacity.