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Victoria

129-131 Market, Wilmington, North Carolina

Dates of Operation 1/12/1914* - 7/1928*
Performance Types movies , vaudeville
Capacity 1100 (1/11/1914*)
500 (1927*)
Racial Policy segregated (1/12/1914*)
DescriptionThe Victoria was Wilmington’s second purpose-built movie theater, built on the site of the building that housed the LeGrand and its successor, the Joyland. A “big-time” vaudeville theater, the Victoria was home to dramatic companies and musical comedies before it began playing movies full-time in 1923.
Notes
Building NotesLocal merchant and movie entrepreneur J.M. Solky purchased the lot where the Bonitz Hotel once stood on Market Street to build Wilmington's first "high class" vaudeville theater. The Victoria measured 50 feet by 130 feet, including its stage and backstage areas, and had a separate balcony for African Americans.
Associated Persons
NameRole
Bailey, George W. lessee (1924*)
Bain, David M. manager (6/5/1924*)
Cohan, Jack L. music director (12/30/1923*)
DeBruler, R.H. lessee (4/10/1915*)
Howard, James Fox manager (11/1915* - 1917*)
Landis, Earle music director (8/17/1919*)
Lee, James F. manager (1/27/1924*)
Little, E.H. manager (2/1/1915* - 3/4/1915*)
Marcus, Jack lessee (1923*)
Nathan, Marx S. manager (8/19/1915*)
Peck, L.A. manager (1/12/1914* - 10/1914*)
Peiffer, Frank W. manager (10/1914* - 11/1915*)
Rehder, Carl manager (1917*)
Solky, Jacob M. proprietor (1/12/1914*)
Stephens, Burett H. architect (4/7/1913*)
Wells, Percy W. manager (11/1915* - 1917*)
Associated Organizations
NameRelationship
Howard-Wells Amusement Co. unknown (1917*)
Wilmington Talking Machine Company unknown
(less)

Images

Commentary

  1. Royal Theatre Timeline Commentary
    Tags: admission price; balcony; fire; hours of operation; organ; projectionist; purpose-built movie theater; seating capacity; vaudeville
  2. Victoria Theatre Timeline Commentary
    Tags: family; music; vaudeville

Newspaper Clippings

  1. New Theatre Building - Victoria
    Wilmington Dispatch - 4/7/1913
    Tags: architect; ladies and children; manager; proposed theater; seating capacity; vaudeville; ventilation
  2. At the Victoria - vaudeville
    Wilmington Dispatch - 1/9/1914
    Tags: band or orchestra; hours of operation; ladies and children; manager; music; opening notice; vaudeville
  3. Victoria Opens Tomorrow - vaudeville
    Wilmington Star - 1/11/1914
    Tags: balcony; hours of operation; manager; opening notice; program change; seating capacity; vaudeville
  4. At the Victoria - opening notice
    Wilmington Dispatch - 1/12/1914
    Tags: band or orchestra; hours of operation; opening notice; vaudeville
  5. Victoria - Ad - segregated balcony
    Wilmington Dispatch - 2/22/1914
    Tags: admission price; balcony; balcony, racially segregated; hours of operation; music; pianist; racial policy; vaudeville
  6. Victoria Theater - Ad - Society Dancers
    Wilmington Dispatch - 3/20/1914
    Tags: hours of operation; music; notable; promotions; vaudeville
  7. Victoria - Ad - minstrel shows
    Wilmington Dispatch - 3/24/1914
    Tags: admission price; band or orchestra; hours of operation; minstrel shows; music; vaudeville
  8. Victoria - Ad - children
    Wilmington Dispatch - 5/4/1914
    Tags: children; promotions; vaudeville
  9. Victoria - Ad - religious lecture "Paradise Lost, Paradise Restored" - Bible Lecture
    Wilmington Dispatch - 5/30/1914
    Tags: admission price; hours of operation; lecturer; morality
  10. Victoria Opens Labor Day -
    Wilmington Star - 8/30/1914
    Tags: band or orchestra; manager; music; renovation; re-opening; vaudeville; WWI
  11. Victoria Will Present Season's First Bill Labor Day
    Wilmington Dispatch - 8/31/1914
    Tags: band or orchestra; music; renovation; seasonal exhibition; vaudeville; WWI
  12. Manages Victoria - Mr. F. W. Peiffer Takes Charge of Popular Playhouse Monday
    Wilmington Dispatch - 10/30/1914
    Tags: admission price; change in owner; ladies and children; manager; vaudeville; WWI
  13. Victoria Theater - Brief Season of Moving Pictures
    Wilmington Dispatch - 11/30/1914
    Tags: admission price; balcony, racially segregated; feature film; film title; program change; racial policy; seating capacity; vaudeville; ventilation; WWI
  14. Victoria Opens Again Monday - Under New Management
    Wilmington Dispatch - 2/1/1915
    Tags: admission price; balcony; balcony, racially segregated; band or orchestra; manager; morality; music; racial policy; renovation
  15. Leaves Victoria - manager
    Wilmington Dispatch - 3/4/1915
    Tags: manager
  16. Solky Theaters Under New Manager - Victoria, Grand
    Wilmington Dispatch - 4/10/1915
    Tags: admission price; feature film; manager
  17. Howard And Wells Buy Theatre Site
    Wilmington Dispatch - 4/24/1915
    Tags: architect; balcony; fire; proposed theater; renovation; seating capacity; ventilation
  18. Contract is Awarded
    Wilmington Dispatch - 5/4/1915
    Tags: architect; proposed theater; purpose-built movie theater
  19. To Manage Victoria - Mr. Marx S. Nathan Secured to Have Charge of Vaudeville House
    Wilmington Dispatch - 8/19/1915
    Tags: manager
  20. Victoria Theatre - Ad - new admission prices
    Wilmington Star - 10/3/1915
    Tags: admission price; balcony; film title
  21. Theatre Deal Closed Today - Howard and Wells are Now Lessees of Both Victoria and Grand Theatres
    Wilmington Star - 11/10/1915
    Tags: manager
  22. Close Deal for Theatres - Messrs. Howard and Wells, Owners of Bijou and Royal, Secure Leases on Victoria and Grand
    Wilmington Star - 11/11/1915
    Tags: manager
  23. Victoria - Ad - war
    Wilmington Star - 12/23/1915
    Tags: admission price; feature film; hours of operation; program change; WWI
  24. Victoria Theatre Will Reopen Next Monday
    Wilmington Dispatch - 2/22/1916
    Tags: film title; manager; music; re-opening; vaudeville
  25. Victoria Will Open Soon - renovation
    Wilmington Star - 8/25/1916
    Tags: band or orchestra; company; manager; music; program change; renovation; re-opening; vaudeville
  26. Victoria Opens Tomorrow - orchestra
    Wilmington Star - 9/10/1916
    Tags: band or orchestra; company; manager; music; opening notice; vaudeville
  27. Royal Opening Tomorrow - architect
    Wilmington Star - 12/17/1916
    Tags: admission price; architect; balcony; company; renovation; re-opening; vaudeville
  28. Victoria - "The Fall of a Nation" - program change
    Wilmington Dispatch - 1/21/1917
    Tags: birth of a nation; film title; program change
  29. Victoria - Ad - color films
    Wilmington Star - 4/8/1917
    Tags: admission price; color films; feature film; film title; hours of operation; religious films
  30. Victoria - Ad - music
    Wilmington Star - 5/21/1917
    Tags: admission price; balcony; band or orchestra; film title; hours of operation; music; program change; WWI
  31. Victoria to be Made Beautiful
    Wilmington Dispatch - 7/22/1917
    Tags: renovation
  32. Remodeled Victoria Theatre Opens Monday, February 3rd Featuring Heavy Stock
    Wilmington Dispatch - 1/12/1919
    Tags: racial policy; renovation; re-opening; seating capacity; separate entrance
  33. Will Open New Victoria Theatre, Monday Feb. 3
    Wilmington Star - 1/12/1919
    Tags: company; opening notice; racial policy; renovation; separate entrance; vaudeville
  34. Victoria Theatre Will Open Today
    Wilmington Star - 2/3/1919
    Tags: opening notice; renovation
  35. Motion Picture History In the Making In Story of Local Theatrical Moguls
    Wilmington Dispatch - 4/13/1919
    Tags: program change; tent; ventilation
  36. Landis Directs Victoria Music - Popular Member of Elam's Orchestra Will Spend Winter Here
    Wilmington Dispatch - 8/17/1919
    Tags: band or orchestra; film title; music
  37. Victoria - Ad - orchestra
    Wilmington Star - 8/31/1919
    Tags: admission price; balcony; band or orchestra; film title; hours of operation; music; program change
  38. Howard-Wells Amusement Company, Bijou Amusement Company - Ad
    Wilmington Star - 9/28/1919
    Tags: company; program change; vaudeville
  39. Victoria to Open With Vaudeville Tomorrow Noon
    Wilmington Dispatch - 8/1/1920
    Tags: opening notice; vaudeville
  40. Royal Theater Reopens Aug. 23
    Wilmington Star - 8/15/1920
    Tags: band or orchestra; company; hours of operation; manager; music; organ; renovation; re-opening; vaudeville
  41. Victoria - Ad - minstrel shows
    Wilmington Star - 11/21/1920
    Tags: minstrel shows; music
  42. Victoria - Ad - letter from manager
    Wilmington Dispatch - 5/31/1921
    Tags: morality
  43. Victoria - Ad - "The Birth of a Nation"
    Wilmington Dispatch - 1/15/1922
    Tags: admission price; band or orchestra; birth of a nation; film title; hours of operation
  44. Victoria - Ad - racial policy
    Wilmington Star - 1/21/1922
    Tags: admission price; film title; music; racial policy
  45. Victoria - Ad - "Listen Irene"
    Wilmington Dispatch - 2/3/1922
    Tags: admission price; balcony; film title; hours of operation; music; vaudeville
  46. Many Attending Lenten Service - Victoria
    Wilmington Dispatch - 4/7/1922
    Tags: lecturer; notable
  47. Theaters Sold - Grand, Victoria
    unknown publication - 4/3/1923
    Tags: change in owner; manager
  48. Theater Building To Be Remodeled
    Wilmington News - 4/30/1923
    Tags: closing; manager; storefront theaters
  49. New Lessee Local Theatres Assumes Charge Property - Royal, Victoria - racial policy
    Wilmington Star - 7/31/1923
    Tags: admission price; balcony; band or orchestra; change in owner; company; film title; hours of operation; manager; music; program change; racial policy; vaudeville
  50. Victoria - Ad - hours of operation
    Wilmington Star - 12/2/1923
    Tags: admission price; film title; hours of operation
  51. Full Orchestral Accompaniment to Pictures Planned - Victoria
    Wilmington News Dispatch - 12/7/1923
    Tags: band or orchestra; music; pianist
  52. Victoria - Ad - local films
    Wilmington Star - 12/12/1923
    Tags: actualities; admission price; feature film; film title; hours of operation; local films
  53. Amusement Company Will Lease Properties After Last of the Old Year - Victoria, Royal, Bijou
    Wilmington Dispatch - 12/24/1923
    Tags: admission price; change in owner; company; manager
  54. J. Marcus Leases Theaters Operated by Amusement Co. - May Open Another Picture Show on Front Street - Deal Effective January 1
    Wilmington Star - 12/25/1923
    Tags: company; manager; proposed theater; storefront theaters
  55. Victoria Theater Going to Operate Under New Policy - Lessee Marcus Says he is Going to Make it His Super-Special Show House
    Wilmington Star - 12/30/1923
    Tags: admission price; balcony; band or orchestra; film title; hours of operation; music; racial policy
  56. J. F. Lee to Manage Victoria Theatre
    Wilmington Star - 1/27/1924
    Tags: manager
  57. Victoria - ad - alias
    Wilmington News Dispatch - 4/30/1924
    Tags: admission price; alias; balcony; band or orchestra; film title; hours of operation; manager; music
  58. New Victoria - ad - alias
    Wilmington News Dispatch - 5/5/1924
    Tags: admission price; alias; balcony; band or orchestra; film title; hours of operation; music; program change
  59. Victoria Theater Closed
    Wilmington News Dispatch - 6/9/1924
    Tags: closing; company; manager
  60. Victoria - Ad - management change
    Wilmington Star - 6/19/1924
    Tags: film title; hours of operation; manager; name change
  61. Vaudeville Will Show at Victoria Theatre
    Wilmington News Dispatch - 10/3/1924
    Tags: band or orchestra; music; vaudeville
  62. Bain to Manage Victoria Theatre
    Wilmington News Dispatch - 6/5/1925
    Tags: company; manager
  63. Victoria - Ad - local films
    Wilmington News Dispatch - 6/24/1925
    Tags: admission price; color films; film title; hours of operation; local films
  64. Be Wise! - Victoria Presents Expose of the Ku Klux Klan - "Birth of the Invisible Empire"
    Wilmington News Dispatch - 10/23/1925
    Tags: admission price; film title; notable
  65. Victoria - Ad - actualities
    Wilmington Star - 9/1/1926
    Tags: actualities; admission price; charity; film title; hours of operation; music; promotions
  66. Modern Day Picture - Bijou
    Wilmington Star - 1/2/1927
    Tags: admission price; film title; manager; organ; religious films; tent; ventilation
  67. Wilmington's New Theater, Carolina, To Open October 1
    Wilmington Star - 7/19/1928
    Tags: admission price; alias; balcony; closing; manager; opening notice; renovation
  68. Victoria - Ad - vaudeville
    Wilmington Star - 11/28/1928
    Tags: admission price; balcony; film title; hours of operation; music; vaudeville
  69. Four Theatre Sites Advertised For Sale
    Wilmington News - 4/13/1933
    Tags: closing
  70. Trustee To Sell Theater Sites
    Wilmington Star - 4/13/1933
    Tags: closing
  71. Howard Funeral Tuesday Morning - company
    Wilmington News - 3/7/1938
    Tags: company; manager
  72. Colony is Closed - Theatre Began as the Victoria - No Plans For Old Structure
    Wilmington Star - 10/31/1974
    Tags: actualities; alias; architect; band or orchestra; closing; company; feature film; film title; hotel; manager; name change; renovation; re-opening; seating capacity; sound films; vaudeville
  73. The Colony Comes Down - Victoria - alias
    Wilmington Star - 4/24/1975
    Tags: alias; architect; company; feature film; film title; manager; name change; renovation; seating capacity; sound films; vaudeville
  74. Projectionist Recalls Early Theatre
    The Hanover Sun - 5/7/1975
    Tags: concessions; name change; projectionist; seating capacity; sound films; vaudeville

City Directories

  1. City Directory of Wilmington, N.C., 1917.
    unknown publication - 1917