The Joyland took over the space previously occupied by the LeGrand Theater. The venue’s owner, a professional musician, was from Newark, New Jersey.
Manager Ed Reilly also sang illustrated songs.
The Joyland was a downtown storefront movie theater located in one of the two storefront spaces on the first floor of the Bonitz Hotel Building at 129 Market Street, near the corner of Market and Second Street in downtown Wilmington. The space is noted on the 1910 Sanborn map as "moving pictures," and is approximately 20 feet wide and 75 feet deep.