My contacts with South Building were fairly limited. So I managed to
reach out, I think, in terms of publicizing and making goals known
through the media in some rather unexpected ways. One of the things that
happened when the office first
Page 111 opened was a
number of female reporters from newspapers across the state would
telephone my office and ask me either for information about or opinions
about certain events affecting women that would be happening either in
the state or in North Carolina. Several of them even came to Chapel
Hill, at my invitation, and we met and had lunch because they wanted to
know more about Women's Studies, whether they were going to use it for
their articles they were writing or not. They simply said, "This was
something I didn't have an opportunity to study when I was in college.
I'd like to know more about what it is." So I shared the program and the
goals. As I left a reporter from the
News and Observer
one day, I said, "Anytime you want to do a feature study on Women's
Studies, I'll be glad to give you all the time you need to talk about
it." Well, within three weeks she called and asked if I would be the
"Tar Heel of the Week." Well, if you don't know the
News
and Observer, you don't know that this is a major half page
feature that comes out in the Sunday newspaper, and it's always
highlighted the Saturday before. It was quite a coup, I thought, to be
able to capture that half of one whole page in the
News and
Observer. It was also quite rare that they had a woman to write
about as the "Tar Heel of the Week." So I think that the young woman,
the young reporter, had been as aggressive in seeking that opportunity
as I had been in saying, "Let's write about Women's Studies." So in that
article I was able, I think, to explain what the program was about, to
look at young women in the context of the current times and to look at
women in general, and to also present myself as a rational,
Page 112 thinking human being. The image of the feminist,
and that was a word I almost dared not use because it was so threatening
to most people, the image of the feminist at that time was the image of
Bella Abuzg and Betty Freidan with a little bit of Gloria Steinam thrown
in, but mostly Bella and Betty, both of whom are wonderful human beings.
I had opportunities to spend lots of time with them later on. But that
was the image that the male had of what a feminist was, an aggressive,
hard talking individual, who was so fixed in ideas that nothing would
ever change her. So that as I presented myself in my own very
traditional way, then I think that somehow I was less threatening, and
that notion of I'm a product of the South, I'm a product of the culture
of the South, and I'm concerned about the status of women and the
economic future for young women in the state and in the South. That
article, I think, was a very positive contribution to the image of
Women's Studies and was followed three weeks later by a request from
President Friday of the General Administration for me to be his guest on
"North Carolina People," which is a thirty minute television show that
comes on on Sunday evenings and has been coming on for ten years. That
was a very popular program, and I was delighted to have the opportunity.
I was confronted with a dilemma though. Bill Friday is a long term
friend of mine. I've known Ida and Bill since I've been in Chapel Hill.
He was an excellent manager and leader of general administration but he
had not a single woman on his staff. So part of my task, I felt, was
almost to make sure that I could educate him as to what the Women's
Movement was all about and why women should
Page 113
learn about themselves and why women should be represented in all
positions. So I was concerned about how to work within the context of a
friendship but, at the same time, help him to understand the basic
philosophy and rationale of the Women's Movement and of Women's Studies.
Well, the interview was very easy and very pleasant to do, and it was
very exciting for me to think that I might be speaking to parents and
young people across the state about a program that was sound and valid
and appropriate to the education of young women. When Bill asked me the
question, very seriously—and I should say he is a splendid interviewer,
he's never threatening, he puts you at ease and does everything possible
to pull out what you want to say and what you're interested in—when he
asked me the question, "Mary Turner, why do women want to work?" I
suddenly realized that was my opportunity, and I responded by saying,
"Bill, I think women want to work for the same reasons that you and I
want to work. Look at the wonderful attributes of the jobs that we have.
All of the things we enjoy in terms of money, rewards, power,
interaction with people," on and on. So I didn't know how well I did
that until a professor in journalism told me some time later that she
used that film to represent how an interviewee can control the
interview. I was grateful, or it was interesting at least, that she
thought that was pretty much what I was doing. So those two pieces of
publicity, I think, were very significant. I think they said to people
in South Building, the public is interested in this, and this can be
treated in an academic way that is appropriate. I think that the
television program
Page 114 certainly indicated that
President Friday was interested enough to spend some time on that. Not
long after that I was asked to speak to the Faculty Council. The council
was doing a series of short presentations on new programs, and that gave
me twenty minutes to describe what was happening. I saw to it that many
female colleagues attended that day. So at least there was interest on
the part of faculty women in that. This resulted in a write-up in the
University Gazette and in the
Alumni
News. So those were very simple ways, perhaps, but I think they
were effective. I volunteered to go to alumni meetings across the state.
I learned that most of those meetings invited Dean Smith and the
football coach. It really wasn't until Doris Betts came along as
chairman of the faculty that alumni groups began inviting academic
representatives, it seemed to me. So I volunteered to go because I spoke
with Rollie Tillman, I believe, who was arranging those meetings—he was
in hospital development—that I would be happy to do that. I never
received an invitation to go. But that would certainly have been a way
to do it.