Title: Oral History Interview with Richard Barentine, January 28, 1999. Interview I-0068.
Interviewer: Darr, Dorothy Gay
Interviewee: Barentine, Richard
Subjects: International Home Furnishings Marketing Association Furniture industry and trade--Societies Furniture industry and trade--North Carolina--History--20th century Industries--North Carolina--History--20th century Trade associations--North Carolina--History--20th century High Point (N.C.) Barentine, Richard Business--History--20th century Businesspeople--United States--History--20th century Businesspeople--North Carolina--History--20th century
Abstract: Richard Barentine arrived in Winston-Salem, North Carolina, certain that the modest city in the middle of the state held a great deal of potential. In this interview, he describes his effort to nurture that potential, first as a member of the city's Chamber of Commerce, and eventually as CEO of the International Home Furnishing Marketing Association. Barentine took the lead in transforming the Southern Furniture Exposition into the International Home Furnishings Market, a wholesale furniture event of international importance. For most of this interview, Barentine recalls his efforts to shape and expand "the Market," detailing his strategy as it unfolded over a period of years. He also describes his focused leadership style, which emphasizes communication, and reflects on the history of Winston-Salem and North Carolina's furniture trade, which is expanding its global reach. This interview will be useful to researchers interested in Winston-Salem's furniture industry and in business leadership.