Documenting the American South Logo
Google Analytics Header
Training School for Wives and Mothers from "The Church in the Southern Black Community" Collection  the Deliverance by Ellen Anderson Gholson Glasgow from The "Library of Southern Literature" Collection  Fight or Buy Bonds: Third Liberty Loans by Howard Chandler Christy from the "North Carolinians and the Great War" Collection  Portrait of Frederick Douglass from the autobiography Life and Times of Frederick Douglass from "The North American Slave Narratives" Collection  Letter from the Robert March Hanes papers from the "North Carolina Experience"  Collection 

Understanding Google Analytics Reports

Visits

The total number of visits to the site during the time period analyzed. Visits do not include additional pages that patrons visit during the same session (see "Page Views" immediately below).

Page Views

The total number of pages visited during the time period analyzed, including all of the pages visitors link to during their session.

Pages/Visit

The average number of pages a user visits during a single session on our site.

Bounce Rate

The percentage of users who leave our site after viewing only the page on which they arrived.

Avg. Time on Site

The average amount of time users spend on our site per session.

New Visits

The percentage of users who have never visited our site before.

Visitors

Unique visitors during the time period analyzed. Repeat visits are not included in this statistic.