Folsom discusses some of his goals in becoming the governor of Alabama, arguing that he hoped to ensure that rural citizens would have better representation and to abolish obstacles, such as the poll tax. In addition, Folsom describes some of his campaign tactics, beginning in 1942 with his first, unsuccessful, bid for governor, as well as his more successful campaigns later on. In particular, Folsom describes his use of a hillbilly band on the campaign trail and his use of the "Suds Bucket" as to symbolize his advocacy for change.